Note: ‘The Integration of the Day’ is where I take two or more web services and create a HYPOTHETICAL integration. This is not an announcement or breaking news, just the thoughts of a fellow entrepreneur. I’d like to thank Charlie O’Donnell (check out his blog) for the idea.

Today’s ‘Integration of the Day’ combines schedule-sharing tool Plancast with CRM platform Salesforce. Plancast is like a Twitter for schedules, allowing users to broadcast their plans and subscribe to the feeds of other users. Plancast currently is dominated by tech events, providing great business development opportunities for people in the sector. A Plancast integration with Salesforce’s CRM platform would allow Salesforce users to find events that valuable contacts are attending.

User Experience: I would sign in to Salesforce, buy the Plancast app from the appexchange. Salesforce would automatically import my current Plancast subscriptions, after which I would set up a list of companies and individuals that I wanted to do follow. Salesforce would use Plancast data to create a schedule of events based on my list. Salesforce could tell me of possible connections with individuals in organizations by matching our Plancast accounts. I could set up custom alerts to notify me of ‘hot events’ where a high volume of targets will be attending, or I could track where my competitors were going to make sure I had a presence at those events.

Monetization: A Plancast app developed on the Force.com platform would be a valuable premium feature for biz-dev and sales professionals in the tech/new media space. Plancast could sell it in Salesforce’s appexchange to monetize the service. Plancast would remain free, but aggregating the data and combining it with Salesforce’s robust CRM would be extremely valuable to biz dev, and sales departments.

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